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IMAX, AMC boost partnership with six new locations

IMAX Corp. and Saudi Cinema Co., operating as AMC Cinemas, have announced plans to further expand their longstanding partnership with an agreement for six new state-of-the-art IMAX with Laser systems in key entertainment complexes throughout the country. IMAX and AMC Cinemas already have three locations in operation in Saudi Arabia, and the new deal will grow their partnership

Saudi entertainment, amusement sector to be worth $1 17bln by 2030

Saudi entertainment, amusement sector to be worth $1 17bn by 2030

RIYADH: The Saudi entertainment and amusement sector is forecast to be worth $1.17 billion by 2030 and grow by a massive 47.65 percent per year, according to a new industry report. The US-based Research and Markets study said that the growth compares with just $23.77 million in 2020. “The entertainment industry of Saudi Arabia is growing massively. Saudi Arabia has been

Saudi cinema chain announces $218 6m expansion plan

RIYADH: Saudi Arabia’s first home-grown cinema chain announced on Sunday a SR820 million ($218.6 million) expansion plan for 2021. MUVI Cinemas intends to grow to 307 screens nationwide over the next 12 months, launching 23 new sites in eight key Saudi regions, adding 204 screens and 22,872 seats to its portfolio. The planned expansion will bring the brand’s total number of seats to over 35,000. The expansion will initially see nine new sites in Riyadh, seven in Jeddah, and two each in Taif, Alkhobar, Khamis Mushait and Al-Kharj. The cities of Buraidah and Uniazah will soon welcome their first-ever MUVI locations. CEO Sultan Alhokair said the company’s plan for 2021 “far exceeds” its original goals for the year.

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