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Founded in Saskatoon in 2017 by Co-Founders Alex Cruder and Brent Gudelot, the service aims to return time to the shoppers, who, in common car shopping experiences, often have to visit multiple dealerships, haggle with finance departments, or deal with sometimes unreliable back-and-forth conversations with sellers on private marketplace sites.
“The experience felt archaic,” says Curbie CEO Alex Cruder of the traditional method of car shopping. “We’ve seen so many industries disrupted for the better by removing the salesperson and empowering the customer to shop in their own way, on their own time. It makes sense vehicles are the next frontier.”