by Stephen Chapman
Manchester ecommerce fashion firm, I Saw It First, has appointed a new consumer PR agency, following a competitive pitch process.
It has chosen Brazen to raise its profile with “disruptive, fame generating campaigns.”
“We’ve got so many exciting plans in the pipeline and ambitious growth plans so we wanted an agency who could match us with bravery, dynamism and agility,” said Senior Marketing Manager, Sophie Rigg.
“We instantly knew ISAWITFIRST and Brazen were aligned in both attitude and vision and we’re looking forward to seeing what we can achieve together.”
The appointment follows the company’s recent signing of Love Island star, Olivia Attwood as its brand ambassador.
by Stephen Chapman
Card Factory has appointed a Manchester agency to handle its consumer PR, following a competitive pitch.
The retailer has turned to Brazen to raise its profile and drive awareness and downloads of its newly-launched app.
“We’re so excited to be working with Card Factory,” said Sasha Marks, Director, Brazen.
“The gifting market has exploded over the last year as consumers looked for ways to connect with friends and family from afar, and it’s only going to get bigger as we move out of lockdown as consumers make up for lost time with belated celebrations. The key, for us, will be to put Card Factory and its app, at the heart of those occasions with big, personality-led PR campaigns.”