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Winning Secrets: How Sasa Inti s employer branding strategy is primed to achieve people readiness

Published: 24 February 2021 This leading food company from Indonesia is serious about building a culture based on being courageous, action-oriented, respectful, and enthusiastic. The HR team at PT Sasa Inti believes that a company’s branding is especially crucial in challenging times to attract the retain the best talent. Awarded the silver for Excellence in Employer Branding at HR Excellence Awards, 2020 Indonesia, Agus Sudarmoko, Head of HR, Sasa Inti shares that the HR team benchmarks themselves against companies with the best practices and strives to create a strong employer brand by strengthening their presence on online/offline channels. Q How would you describe your overall HR strategy, and what are some key milestones you ve accomplished thus far?

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