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EXCLUSIVE: Pharma giant Bayer is keenly eyeing India s OTC market

Global pharmaceutical and life sciences company Bayer is eyeing the growing market for over-the-counter (OTC) products in India. And has a strategy in place for expansion.

Saridon partners with Mediacom & mCanvas to promote Saridon Advance through gamified mobile ad

Saridon partners with Mediacom & mCanvas to promote Saridon Advance through gamified mobile ad
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Saridon Advance takes the gaming route to consumer engagement

The Consumer Health Division of Bayer Consumer Health India recently launched - an extension of its legacy brand Saridon called Saridon Advance, which is 2X more effective in relieving severe headaches.

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