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While creating quality craft beers, serving up a pleasant tasting-room experience with friendly, informed servers can bring more profit to a brewery, according to new Cornell research.

New yorkUnited statesJie liAnna katharine mansfieldMiguel gomezSaram wagnerRobertg tobinCornell agritechDyson school of applied economicsCornell sc johnson college of businessCornell craft beverage instituteCollege of agricultureEmpire state developmentLife sciencesCornell cooperative extensionYork brewers association