help elect other true public servants to office. well, why now? scott conroy of role clear politics and co-author of sarah from alaska s has spoken to the palins since the decision. you ve been rushing to get on the phone with us. so what can you tell us? erin, great to be here. i spoke to some members of palin s inner circle tonight and two points, one, they say that the family was a big issue, that they, you know, couldn t get the entire family on board for a presidential run and that was a big reason that made her say no in the end. another thing is that, you know, she really was seriously considering this. i m told as of a few weeks ago she was having meetings in arizona with some staff to talk it over. some of the political consultants that she brought in really, i think, brought home what a time commitment it would be, how much stress it would put on her and her family and in the end decided against it. there is something she considered for a long time. interesting