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TBWA\Chiat\Day NY teams with director Billy Boyd Cape and Academy Films on latest campaign
With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life.
However, despite health being more top of mind than ever, almost 75% of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner.
Focused on keeping Midwesterner’s at their very best, for life, MCHS has partnered with creative agency TBWA\Chiat\Day NY and Academy Films for its latest marketing campaign. The second iteration of its 2020 brand campaign Expert Care. Everyday, For Life, the campaign continues to position the brand as a destination of experts putting its patients health first.
AP Photo/Gillian Flaccus
Old Navy and an influencer agency hired to find black talent for a promotional campaign learned the hard way that influencers don’t work for free. Even worse, they don’t appreciate being exploited along the way. In this case, the promotion is for a t-shirt commemorating Juneteenth.
Juneteenth, a holiday that celebrates the emancipation of slaves in the United States, originated in Galveston, Texas on June 19, 1865. It is safe to say that until recently, the vast majority of Americans were unfamiliar with Juneteenth. Now, thanks to the elevation of social justice and equality in society, the date is celebrated across America. To be honest, I am a first-generation Southern woman, born and raised in the Deep South. I was not familiar with Juneteenth until I moved to Houston in the late 1990s. Each June there are local stories about Juneteenth and its Galveston connection on local news broadcasts.