Date Time
Global survey analyses Gen Z and Millennial’s use of media to understand COVID-19 pandemic
The global survey of 23,500 citizens, aged 18 to 40 in 24 countries was conducted between October 24th 2020 and January 7th 2021. Picture: Pexels
New research reveals while mainstream media remains the main go-to news source for Gen Z and Millennials, young people worldwide are relying on multiple platforms, such as social media, for information on the coronavirus (COVD-19) pandemic.
The global survey, conducted in collaboration by the University of Melbourne, World Health Organization (WHO), Wunderman Thompson (WT) and Pollfish, was completed by 23,500 citizens, aged 18 to 40 in 24 countries, between October 24, 2020 and January 7, 2021.
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