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Zoflora, the UK’s number 1 disinfectant, is bursting into the new season with the launch of its stunning, contemporary new packaging that champions the quality ingredients within the cult cleaning product.
Hitting shelves in March 2021, alongside a weighty, multi-million pound brand awareness driving campaign incorporating TV, social media and digital advertising, the new design showcases the premium notes used to create the range of beautiful Zoflora fragrances, whilst clearly “elevating the versatility and focusing attention on the disinfectant properties of the product.” Agata Racka, design director at PB Creative, the London-based agency who designed the new packaging.
Sarah Fozzard, head of home hygiene at Zoflora comments: “Zoflora has been keeping homes hygienically clean and beautifully fragrant for almost 100 years, and we are extremely excited to be bringing this much-loved heritage brand into the 21st century. This innovative packaging refresh goes