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BMB working with female illustrators develop the social focused campaign for Samsung Electronics
BMB, creative agency part of Cheil Worldwide, has devised a social campaign for Samsung Global which champions diversity and inclusion for International Women’s Day and builds on the work of three female designers.
The campaign will run on Samsung Global’s Instagram, Facebook and YouTube accounts, as well as Samsung.com and the three iconic OOH sites in Milan, Times Square and Piccadilly. The artwork will also be available on Galaxy wallpapers for free downloads and Frame TVs.
In this campaign, Samsung employees shared their real-life diversity and inclusion experiences, in order to deliver authentic stories and inspire female empowerment. The three talented, female illustrators then created imagery which brings to life their stories, highlighting the importance of allyship, passion and mutual respect.