TVDRAMA
Elisa Viihde’s Finnish Edge about the Finnish platform’s local drama strategy.
In the last few years, Finnish entertainment platform Elisa Viihde has ramped up its original content efforts as it looks to maintain an edge in the competitive streaming wars. As executive producer and commissioner, Alan Sim is taking the lead on local drama initiatives at the platform, which has rebranded as Elisa Viihde Viaplay since its 2020 partnership with the Finnish arm of Nordic Entertainment Group’s SVOD service. Sim’s efforts have paid off, with the company making a mark both domestically and internationally with its original series.
What s it about?
Based on a true story, a young girl (Mynster) is torn between her conscience, religion and passion when she is forced to make a choice between her faith and her feelings for a man (Asbæk) who does not belong to her family s church, the Jehovah s Witnesses. Directed by Niels Arden Oplev (
The Girl With The Dragon Tattoo.)
Streaming after broadcast at SBS On Demand:
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