For two decades, Swiss wines have occasionally created a buzz. In 2007, a tasting of the best Syrahs in the world, organized by the Grand Jury Européen, surprisingly placed Swiss wines at the top. Then, in the same year, Bettane et Desseauve awarded the prize for the best foreign wine (non-French) to a Cornalin from Valais. These premises of notoriety were reinforced through articles in various foreign media.