Beatrice Aidin tests whether these hi-tech beauty devices are worth the hype, as A DIY face freezer, blemish zapper and vibrating deep cleaner are put to the test.
Clean disruption: The rise of clean beauty marketplaces in Mena
Amina Grimen and Ayat Toufeeq, co-founders of Powder
It was personal need that pushed Amina Grimen and Ayat Toufeeq to launch an e-commerce site dedicated to skincare. The pair were struggling to solve their own skincare problems and had no access in Dubai to the clean beauty products that were becoming popular around the world. And so they launched Powder.ae in 2018, becoming the first company to provide the GCC region with “clean” skincare and makeup products.
Since then, several brands have emerged in the Middle East focusing on clean beauty, as consumers in the region become more aware of the ingredients that go into these products.
APR 15, 2021
To celebrate the holy month of Ramadan, Benefit Cosmetics’ Middle East division is working with nine regional influencers to create video content that speaks to the values of Ramadan.
The month-long campaign began April 12 and lasts until May 12 when Ramadan, which marks when the Prophet Muhammad received the first chapters of the Quran from Allah, concludes. During Ramadan, working hours are reduced, people spend more time at home and with family, and individuals reflect on forgiveness, generosity and honesty, and engage in daily fasting. Typically, the Eid al-Fitr festival that follows Ramadan in May begins and is a shopping and gifting holiday; many brands have sales and promotions ahead of it.