Iâve always heard that the key to a retail businessâs success is location, location, location.
But with the Sara Sells sale, which is held one day a month out in the boondocks, the key seems to be price, style and availability.
Sara Sells is a monthly shopping event offering furniture, home decor, lighting, rugs and more at 40%-60% off retail pricing â in College Grove, Tennessee, of all places.
Nothing wrong with College Grove, but it is just not a typical shopping destination â except on that one day a month when Sara Young opens her doors to throngs of eager shoppers looking for the RH, or West Elm or Pottery Barn ââlookâ and quality, at prices more like those at Rooms to Go or Ashley Furniture.