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Darrell Lea celebrates its history of Making it Better in new campaign via Akkomplice
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Darrell Lea celebrates making it better through the decades via Akkomplice
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Katarina Matic joins independent agency Akkomplice in the position of art director
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February 22 2021, 10:36 am | BY Ricki Green | 2 Comments
As Mardi Gras festivities kick off in Sydney and celebrations get underway around Australia, Darrell Lea is getting all loved up with the launch of a new limited-edition Liquorice Allsorts pack and accompanying campaign via independent Melbourne agency Akkomplice.
For the first time in Darrell Lea’s almost 100-year history, the company has changed the name of their iconic Liquorice Allsorts product to
DARRELL LEA LOVES ALLSORTS – a demonstration of support for inclusivity and diversity in society
A percentage from sales of each limited-edition pack will be donated to QLife, a free and anonymous Australia-wide LGBTI phone and webchat service for people who need support on issues including sexuality, identity, gender, bodies, feelings and relationships.