'I think just my sheer passion for lifelong learning, and higher education in particular, will allow me to be a really good advocate to incorporate universities into this conversation,' says Sara Greicius, the inaugural director of the recently formed alliance.
Destination Cleveland's campaign is part of a three-year strategic plan that includes the group's evolution, beyond just attracting visitors, toward using tourism as a regional economic development tool.
Sara Greicius will fill the role at the alliance, a recently formed collaboration involving nearly a dozen nonprofit, public and private sector organizations with the aim of expanding the region's skilled workforce.