Following a review, media agency Initiative has been appointed media agency of record for Asia Pacific’s leading health and wellness company, Fitness & Lifestyle Group Bidco Pty Ltd.
Initiative will lead the brand media strategy and brand media activity, tasked with delivering sustainable
Initiative wins media account for parent company of Fitness First and Barry's mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.