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Synopsis Scaling an e-commerce site is difficult, and it requires a different level of technical expertise and resources that individual brand owners typically do not have access to. Powerhouse91 wants to acquire and then help such brands grow. iStock Powerhouse91 believes that there will be a paradigm shift in the way Indians shop. Powerhouse91 was launched earlier this year as a venture that acquires, consolidates and fast tracks the growth of brands that sell products on ecommerce marketplaces in India. The company uses growth capital, paired with wide-ranging e-commerce capabilities in order to take the acquired brands to the next level. The concept, pioneered by Thrasio in the US , has seen record breaking growth, and has picked up well in the Western markets. With Powerhouse91, serial entrepreneurs Shashwat Diesh and Aqib Mohammed want to replicate the model in India. In a conversation with ET Digital, the duo talks about what they are attempting to do, why it makes sense

Shashwat dieshSaqib mohammedE commerceGrowth capitalஅக்கிபி முகமதுஏ வர்த்தகம்வளர்ச்சி மூலதனம்தொழில் முனைவோர்