New Japanese lagar beer to hit shelves despite misspelling
A new Japanese beer will hit the shelves next month despite a misspelling on its logo as lagar, its maker Sapporo Breweries Ltd. has said, after the error set social media abuzz and drew consumer support.
Many consumers shrugged off the major brewer s logo mistake on the limited-edition cans instead of having printed the correct lager.
Supplied photo shows Sapporo Breweries new beer with the word lager misspelled as lagar in center-left of its logo. (Kyodo)
Who cares? It s too good to throw away, one tweeted, while another, in a Twitter post, suggested, Why not sell it as a super limited misspelled edition?