In a conversation at BevNET Live Summer 2023, coming to the Metropolitan Pavilion on June 14 and 15, the DeCicco brothers of Super Coffee – Jim, Jake, and Jordan – will take to the stage to discuss the ways they have had to evolve their brand strategy from one chasing scale and burning cash to one that optimizes gross margin, emphasizes a route to profitability and is able to survive for the long haul, whether or not it’s eventually acquired.
Attendees of BevNET Live Summer 2023 in New York will have the inside track to the thought process driving the decisions at Whole Foods when two key category leaders, Kadijah Wellons and Charlie New, sit down for a discussion on the factors that can lead to a product getting retail placement in the supplement or beverage set.
From selling products on Rollerblades to ringing the opening bell at NASDAQ, Vita Coco co-founder Mike Kirban has lived as a beverage entrepreneur over the past 20 years, and he’ll discuss his experiences and reflect on the lessons he’s learned for the benefit of the audience at BevNET Live Summer 2023 in New York City.