We’re all in need of some extra magic this Christmas. And it seems in the absence of preening and parties, we’re channelling our festive spirit into decadent decorations.
Fuelled by social media, ‘competitive Christmassing’ has us shunning simple strings of fairy lights or wilting wreaths in favour of the kind of dialled-up displays normally reserved for high-end hotels.
At John Lewis, sales of Christmas room decorations are up 67 per cent compared to last year, with baubles up 45 per cent, lights 47 per cent and trees 30 per cent.
In the frenzy to pile on the festive extravagance, B&Q sold out of most of its lights and decorations two weeks earlier than usual. Here, the best in the business share the 12 trends that will maximise your Christmas…