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All in the name: 101 ways to avoid having a weak mark | World Trademark Review

Until recently, Italian banks traditionally had highly descriptive names but fell victim to the inherent weakness of those names as trademarks. Banks are now seeking more distinctive names to improve their image and strengthen their brand.

New members in the Top Management team of Intesa Sanpaolo Bank

New members in the Top Management team of Intesa Sanpaolo Bank
business-review.eu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-review.eu Daily Mail and Mail on Sunday newspapers.

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