Until recently, Italian banks traditionally had highly descriptive names but fell victim to the inherent weakness of those names as trademarks. Banks are now seeking more distinctive names to improve their image and strengthen their brand.
Two deputy general managers of Intesa Sanpaolo Bank, with responsibilities in the business area, received NBR approval business-review.eu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-review.eu Daily Mail and Mail on Sunday newspapers.
New members in the Top Management team of Intesa Sanpaolo Bank business-review.eu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-review.eu Daily Mail and Mail on Sunday newspapers.