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Removal of Aunt Jemima s Image from Company s Product Packaging is Not Enough

Beginning in 1889, the stereotypical image of Aunt Jemimawas affixed to the packaging of pancake mix made by The Quaker Oats company.  The image was a fat Black woman wearing a scarf around her head, which some folks called a “mammy rag.”  It was the image that many white people held of Black  women, who during slavery cooked, cleaned, and tended to the children of slaveowners. The first model for Aunt Jemima was from the likeness of Lillian Richard, followed by Anna Short Harrington.  When The Quaker Oats company began getting pressured to change the stereotypical image of Aunt Jemima over the past few decades, the company finally announced last June that it would no longer used the photo image of Aunt Jemima on any of its packaging.  Instead, Quaker Oats company’s brand of pancake mixes and syrups will now be known as Pearl Milling Company.

Aunt Jemima new name rankles family of some women who portrayed her, say they re being erased

CHICAGO (WLS) The Quaker Oats Company have given Aunt Jemima a new name and new look, but the families of some of the women who portrayed her over the years feel they are being erased. It s a gross miscarriage of justice, said Dannez Hunter, great grandson of Anna Short Harrington. Let s put it in context of what it really actually is, a propaganda campaign. The relatives are upset that the brand has been renamed Pearl Milling Company, discontinuing the Aunt Jemima brand. Hunter, who said both his great grandmother and his grandmother portrayed the fictional character for the company, said the move not only cheats his family out of earnings both women are due, but also erases them from history. He s pursuing litigation.

Aunt Jemima Heirs File $3 Billion Royalty Lawsuit

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