Ormax Media projects a 15% decrease in 2024 Indian box-office collections to ₹10,360 crore from the 2023 high of ₹12,226 crore. Hindi films had the largest share, followed by Telugu and Malayalam. Q1 2024 saw notable performances.
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While the show-sharing negotiations and the clash will affect box office business of the two films to some extent, experts say that it still will be a merry Christmas at the box office as string collections are expected for Dunki and Salaar.