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Why is this a Swiggy ad? , Swiggy questions consumers with its new campaign

The brand worked with creative agency Talented to come up with a sci-fi style outdoor and print campaign

Swiggy s latest campaign helps Santa Claus find new job this Christmas

Mumbai: What if Santa Claus took a break from deliveries and decided to search for a new gig this Christmas- Who would take over gift deliveries in his absence? In an apparent answer to this question, Swiggy Genie has come up with a quirky creative called the #SantaOpenToWork campaign. The timely campaign, conceptualised by Dentsu Webchutney, hilariously depicts Santa

Swiggy Genie & Dentsu Webchutney help Santa Claus find a new job this Christmas

Swiggy Genie & Dentsu Webchutney help Santa Claus find a new job this Christmas
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In 2021, even Santa Claus is looking for a job

To advertise for Swiggy Genie, Webchutney has created a new campaign featuring an out of job Santa Claus. A chat with the team behind the idea.

The ads that captured the sheer magic of gaming

What are the most creative video game ads ever made? What’s the best gaming ad ever? A simple enough question, you might think, but it turns out a lot of people have a lot to say on the matter. As we find out. From TV films to viral videos, in-game experiential activations to celeb collabs, over the years marketers have endeavored to find ingenious ways of capturing the joy of gaming beyond just showing gameplay. Then there’s the rise in in-game advertising, led by Fornite with significant partnerships with Travis Scott and more recently with the NBA, while Burger King made headlines for its stunt that saw Stevenage FC become the most played team on EA Sports’s Fifa video game series.

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