GroupM expects companies to spend ₹1,500-2,000 crore in advertising across mediums, including TV channels. Fast-moving consumer goods, automobiles, building materials, and white goods companies are likely to be the top advertisers in their quest to grab eyeballs and boost sales.
West Bengal's 48 seats make it the third-largest contributor of MPs to the Lok Sabha but what has made the state even more important and interesting in these Lok Sabha elections is the keenly fought contest between the Trinamool Congress and the BJP.
NDTV launches NDTV Marathi adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.