In recent months supporters of the Boycott, Divestment and Sanctions movement (BDS) have been showing up outside a Puma store in the Boston suburb of Somerville to picket and hand out literature.
Puma became a target of the BDS movement in 2018 after the company signed a four-year deal to sponsor the Israel Football Association (IFA), which has multiple teams based in illegal West Bank settlements.
The IFA is an affiliate of the International Federation of Football Associations (FIFA) and, beyond the obvious violations of international law, the teams that play on occupied land shouldn’t technically exist under FIFA’s rules. Leagues under the FIFA umbrella aren’t allowed to play games on the territory of another member association and the Palestinian Football Association is part of the federation. As Human Rights Watch has pointed out, FIFA acted swiftly in 2014 when the Russian Football Union tried to play games Crimea, but there’s been no action when it comes to the IFA.