Balconagar (Chhattisgarh) [India], August 5 (ANI/GPRC): Bharat Aluminium Company Limited (BALCO), India's iconic Aluminium producer and a subsidiary of Vedanta Aluminium, has launched a week long awareness campaign in line with World Breastfeeding Week theme 2022 'Step Up for Breastfeeding: Educate and Support' under the aegis of its rural health project 'Arogya'. The weeklong awareness programme is aimed at creating awareness in the region to sensitize pregnant women and lactating mothers on the importance of breastfeeding for children's nutrition, and overall development. The session entails interaction of women with Mitanin Master Trainers and Health & Nutrition experts with emphasis on subjects like importance of exclusive breastfeeding during the first six months of an infant's life and best practices to be followed by the pregnant & lactating mothers etc. Talking about BALCO's health interventions, Abhijit Pati, CEO and Director, BALCO, sai