A Mighty Blaze Continues to Build
Year-old social media initiative promotes authors By Claire Kirch | Mar 11, 2021
A year ago this week as bookstores began closing their doors to in-person traffic and publishers started canceling author events, A Mighty Blaze was lit on social media. Its purpose, co-founders Caroline Leavitt and Jenna Blum told
PW last March, was to connect readers with the authors of new adult releases by traditional publishers whose tours had been canceled due to the pandemic.
“We’re two technophobe female novelists in yoga pants trying to save authors from canceled tours and indie bookstores from being shuttered and we’re doing it every Tuesday,” they said.