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Last Year s DC Comics Firings Impacted Relations With Comic Stores
Last Year s DC Comics Firings Impacted Relations With Comic Stores
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Last year, DC Comics, as part of a line-wide Warners employee downsizing, made many of their most senior staff redundant, some who had been with DC for decades. As well as a reduction in projects and publications, DC Comics also lost a lot of their sales staff, including people who had long-term, longtime relations with retailers.
This has had a significant impact on launches such as Batman/Fortnite – the comic book was underordered by retailers despite being made fully returnable, FOC being delayed closer to the sale date, and DC overprinting retail orders by 100%. But that could only go so far, DC Comics didn t have the staff or the longterm relationships with retailers to make the case to lift those orders.