Lucky Generals has delivered its first key piece of creative for Virgin Atlantic after winning the business last year. The campaign aims to get travellers and holidaymakers to consider post-pandemic travel in a new light, with the tagline ‘see the world differently’.
What bearing does luck have on advertising, asks Faris Yakob, who finds in a recent book - ‘Go Luck Yourself’ by Andy Nairn - a form of resilience that looks for what is possible with a rigorous examination of the situation.
Andy Nairn profile and articles at Campaign Live UK campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.