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Nasdaq at 50: The company behind the tech-heavy stock index reinvents itself as a financial-tech heavyweight

Nasdaq at 50: The company behind the tech-heavy stock index reinvents itself as a financial-tech heavyweight Fortune 2/8/2021 © Courtesy of the Museum of American Finance. When most people hear the name “Nasdaq,” they think of the world’s premier venue for buying and selling tech stocks. The Nasdaq exchange is where the cool kids of Silicon Valley and other points West––from Jeff Bezos to Steve Jobs to Mark Zuckerberg to Elon Musk––first offered their shares to all and sundry, and its fame grew as their fledgling companies mushroomed into the world’s most valuable enterprises. The Nasdaq also earned renown as the first electronic marketplace for equities. From the beginning, it deployed only banks of quietly whirring computers, even as its competitors hosted raucous crews of traders who crowded into “open outcry pits,” shouting orders and flashing hand signals in a system that hadn’t changed much since the days of Teddy Roosevelt. Its reputation for th

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