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Express News Service Back in 2012, there was a heated debate that had the potential to kickstart a revolution in entertainment consumption in India. It was started by Kamal Haasan when he wanted to release his Vishwaroopam on DTH services hours before its theatrical release. His idea was snuffed out quickly. Eight years and a global pandemic later, every studio across the world has adopted variations of this model. There are now 10-plus OTT streamers used by content creators to showcase their products. People who swore by theatrical releases not only warmed up to direct OTT premieres but became ambassadors of this growing market too. While audiences logged in in droves to watch direct-to-digital films that would’ve been theatrical releases if not for the pandemic, the reception to original Indian OTT content in 2020 was quite heartening. It was nothing short of a tectonic shift in entertainment consumption. Here are a few trends that best encapsulate the kind of Indian content th

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