It’s not just dance videos that are becoming TikTok sensations. There are now a host of products gaining new appeal – from leggings to cleaning products to cheese. The trend is sparking a marketing rethink as companies try to find the key to influencers’ success.
NEW YORK (AP) Near the Twizzlers and Sour Patch Kids at a New York candy store are fruit-shaped soft jelly candies that earned a spot on the shelves because they went viral on TikTok.