Advertising in newspapers is expected to hit record levels in 2024, crossing Rs 20,000 crore and breaching pre-pandemic levels. Find out more in this report.
Quick commerce companies now make up 40-50% of all e-commerce sales of FMCG firms and they pose an existential threat to both neighbourhood kirana stores as well as big e-comm players. Here’s what makes them tick.
Can the launch of smartphones under its own brand name by Finnish company HMD Global - despite having a licence to use the Nokia brand which it bought from Microsoft - help it regain its once dominant position in the mobile phone sweepstakes in India, where it was once routed?
In 2009, Nokia was the country s largest MNC with revenues of $4 billion and a market share touching 80 per cent in 2010. After this, its fortunes fell. Although it had been the first global player to set up an assembly plant, not only to assemble phones for the local market but for exports, it had to shut down operations in 2014.
Discover why Ranveer Singh's brand magnetism reigns supreme in Bollywood. With a brand value of $181.7 million and over 70 million followers, Singh's collaborations transcend industries.
From savouring fiery Buldak noodles to munching shrimp flavoured Nongshim chips, watching K-dramas, listening to K-pop, and using K-beauty products, K-wave is captivating a growing number of teenagers in India.