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Google has emerged as the most meaningful brand in India, followed by Amazon and YouTube, according to a report by Havas. The study, which surveyed over 91,000 people across 10 markets and 42 categories, found that 73% of brands could disappear without consumers caring, and 67% of people expressed a preference for purpose-focused brands over profit-driven ones. The report also highlighted the importance of catering to Gen Z consumers, who value positivity and self-expression.

Rana baruaAnirban mozumdarSanchita royGoogle payMeaningful brands indiaChief strategy officerHavas media indiaHavas creative indiaMeaningful brands 2023Personalized experiencesBrand purpose