The Pitch: Advertising and marketing news for 5.25.21
May 25, 2021
Richmond Region Tourism launched a new ad campaign. Called “Find Your Moment,” it encourages residents to share their favorite local experiences and attractions with friends and family on social media using the hashtag #MyRVAMoment.
Josh Epperson of
Rachel McCue. It will be promoted through digital, TV and social media channels.
VCU Health launched a public health campaign to increase COVID-19 vaccinations.
VCU Health launched a public health campaign promoting COVID-19 vaccinations. Using the slogan “This shot matters,” with a heart symbol in place of the “o” in “shot,” the campaign is targeted to younger Virginians and aims to increase vaccinations across population groups.