Inman Connect
RealScout’s Buyer Graph a tech tool that allows partner brokerages to share real-time anonymized buyer data and habits is making its way to San Diego. RealScout, a San Francisco-based real estate tech company announced Thursday that six brokerages are partnering to launch the 14th regional Buyer Graph and sixth in California.
Andrew Flachner | Photo credit: RealScout
“The transparency around buyer demand data has become critical in addressing the needs of sellers in supply-constrained markets,” Andrew Flachner, president and co-founder of RealScout, said in a statement.
Pricing strategy driven by the traditional comparative market analysis can prove unreliable during periods of low-inventory, “due to reduced sample sizes and increased volatility,” according to Flachner.