Denim is considered one of fashion’s most environmentally-damaging categories, but these brands are reducing their impact with biodegradable fibers, plant-based dyes, and more.
The Jean Of Tomorrow by AG relies on 100 percent biodegradable denim comprising fabric that is sourced near the company s facility in Mexico thereby reducing its transportation carbon footprint and made from a blend of hemp, Lyocell and organic cotton.
SUSTAINABILITY By Dorothy Crouch | Friday, April 30, 2021
With its latest release, The Jean Of Tomorrow, AG is offering 100 percent biodegradable denim to observe the brand s 20 years of sustainable manufacturing. From farm to factory, AG s capsule relies on fabric sourced near its facility in Mexico, reducing the carbon footprint that is often increased when transporting fabric from overseas. This fabric is made from organic cotton that is blended with hemp, in addition to plant-based and biodegradable Lyocell. Through applying distilled indigo; water consumption, abrasive chemicals and energy are reduced. The wash process uses eco-friendly ingredients and recycled water, and pieces are laser and ozone finis
The brand’s new Jeans of Tomorrow collection centers on 100 percent biodegradable denim fabrics made with a blend of organic cotton, Tencel and hemp a fiber that AG, along with the rest of the denim industry, is embracing as an alternative to virgin cotton.
Though celebrated for its sustainable properties, hemp can feel rough if not cottonized or blended with other fibers. The denim industry, however, is making inroads to make the fiber feel on par with what comfort-minded consumers expect from their jeans.
For the Jeans of Tomorrow collection, AG used hemp fabrics combined with organic cotton and Tencel for a soft hand-feel that’s still environmentally friendly. Additionally, the fabric was sourced from a mill close to AG’s Mexico facility to further reduce its carbon footprint.