Until recently, Samsung TVs were the only on the market with access to TikTok. The South Korean firm, which is the biggest Smart TV brand on the planet, worked hand-in-hand with TikTok to tweak the interface to work with the landscape orientation of a television. On smartphones, TikTok presents its videos as a vertical scrolling list. Vertical video is almost always the preferred format for users on the platform, which has gained huge traction in the last year.
TikTok is a pretty full-featured experience on the TV, with the app able to navigate to individual creator’s profiles, as well as sorting videos into categories. This is designed to make discovering new content easier on the TV, where users will have to use a remote control – not a touchscreen like they’re used to using with TikTok. Content is categorised into 12 categories, ranging from animals and comedy to food and gaming.