Creative 89 Add to collection
Cheil Centrade launches campaign that inspires people to upcycle more by transforming TV boxes into smart eco-packaging
Samsung Romania took another step towards eco responsibility by launching a song featuring top-Romanian artist Emilian that shows people how to upcycle the box of the new NEO QLED TV into many useful items to free up the clutter and be more eco-aware at the same time.
The digital campaign puts a twist on a local insight surrounding the fear of losing the warranty if you do not have the item’s original box. But it’s just a myth. The warranty procedures are respected without it, so Samsung launched an anthem to free the boxes in any shape or form.