[Herald Interview] How K/DA became the ultimate music fan experience, and beyond |
The debut of K/DA, the virtual girl group of four characters from online arena game League of Legends, in 2018 could have ended as just a one-time gift for loyal fans of the game.
But with the release of the group’s first single “POP/STARS” and their real-life stage performance at the 2018 World Championship Finals opening ceremony in South Korea that year, the song, along with the four members Ahri, Kai’Sa, Evelynn and Akali received acknowledgement even beyond the original players, building their own fan base. The song topped the K-pop category of Billboard’s World Digital Song Sales chart and its video racked up over 20 million views in just four days.