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selling insurance to help other companies overcome bad pr. the insurance is called reputation guard and it pays for advice from two pr firms specializing in crisis communication. help could be provided in the event of a scandal, environmental disaster or injury resulting from the use of a product. there you see the sample policy. according to one expert from a pr firm that is partnering with the insurance company, advice is offered not just after, but also before a disaster becomes front page news. there is nothing better than a crisis plan to make sure that a company is ahead of the curve. crisis moves so fast today that if you don t get ahead of the curve by having plans in place, you re bound to play catch-up and you may never get there. now, not all types of corporate disasters are eligible for help. he can inclusions include labor problems, financial ratings and some product glitches. manufacturing, when a product is put out that is not working

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