Autocar India Anniversary Issue.
It was also the time for Mahindra to announce the launch of its newest Thar edition, a 4x4 wheel, which Mahindra described as – the timeless silhouette, redefined. The all-new off-roader promised to do a whole lot more than just mud-plug.
The sales team lead by Amit Jha started work on the concept of a special Mahindra Thar print edition with his team, from his cabin on the fifth floor, one of the two floors from which the Haymarket SAC team operates. “The iconic Thar has been the flag-bearer of the rich Indian automotive legacy since 2010,” says Jha.