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Nicolas Bordas: COMMUNICATION MUST, MORE THAN EVER, CREATE FOR THE COMMON GOOD. LinkedIn 12/10/2020 © Provided by LinkedIn This Interview has been published in French on December 8th, 2020 in INFLUENCIA trend magazine and can be read in French by clicking here. Popular Searches INfluencia: What great lesson will you retain from these months of being in lockdown? Nicolas Bordas: For me, as for many others I guess, these months of lockdown have been an opportunity to ask the essential, not to mention existential, question about the meaning of how we live and the usefulness of what we do. Feeling the fragility of life allows one to reexamine one s personal and professional priorities. Feeling mortal reinforces the value of life and makes every minute an opportunity that should be optimized by focusing on the essential. For me, those debates we had in France about essential jobs or essential products, have been both disturbing and fruitful. I am one of those who believe that

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