Meta's Facebook ads have been found to violate California's laws. Massive changes may be coming to Facebook in its future outing, particularly as it has been found that its ad-targeting technology has violated a California law against its citizens.
The plaintiff claims that targeted ads caused her to miss opportunities. Facebook has been facing lawsuits over its ad practices over the years, and that continues to this day as another user files a class action suit.
A recent ruling by a California court has spotlighted Facebook's ad-targeting system, declaring its practices of showing ads to Americans based on age and gender as a violation of the state’s anti-discrimination laws.
An anonymous reader quotes a report from Ars Technica: Facebook may have to overhaul its entire ad-targeting system after a California court ruled (PDF) last month that the platform s practice of routinely targeting ads by age, gender, and other protected categories violates a state anti-discriminat.