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The founder of Habitus Design Group on what drives her
Words by: Caitlin St John
In the latest installment of
HD’s Meet the Minds series, Samantha Drummond of Habitus Design Group, which operates studios in Singapore, Hong Kong, and Denmark, discusses how she began her career in the nightclub industry, making the transition to the design side of hospitality, and what she’s focused on now.
Where did you grow up? Did it influence your career path?
I grew up in Melbourne. While I was still in school, my grandfather, who was well known in horse-racing circles, helped me get a part-time job at the Balaclava Hotel in St Kilda, a hotel popular with the racing fraternity. I was instantly hooked by the hospitality sector and wanted to learn everything there was to know, so I left school to pursue my ambition fulltime and, within eight months, I was promoted to assistant manager.