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Dentsu consolidates CXM with Merkle Australia, folds Accordant into Isobar
January 27, 2021 10:40
Dentsu Group continues to consolidate its operations, in a move that will see Amicus Digital, Davanti Australia, DWA and Gyro brought together as part of Merkle Australia.
The operational changes will also see data-driven customer experience consultancy and Adobe Global Alliance Solution Partner, Accordant, integrated into digital experience agency Isobar.
In an announcement, Dentus said the changes will allow the company to simplify its business and strengthen its customer experience management (CXM) offering.
The new-look Merkle Australia will become Dentu’s go-to-market brand for Salesforce CSM solutions and B2B marketing, bringing Amicus Digital recognition as the Salesforce APAC Implementation Partner of the year for 2020.