at the moment hopefully are going to give us a little bit more concrete direction into how we can make the internet a safer and fairer place for everybody. that is all we have time for today, so thank you very much to all of our guests who have taken part in the media show. sam yam, co founder of patreon, thank you. kafui 0kpattah, reporter at the information. becky flint, youtube influencer and found of pepper studio, author of tiktok boom, chris stokel walker. and earlier, we heard from kafui 0kpattah from panorama. we will be back at the same time next week with the media show. thank you very much for watching and goodbye.
so, is there money to be made in the so called creative economy, and how worried are the big beasts facebook, youtube, tiktok about the competition and who s moderating all of this online? well, let me introduce you to my guests. sam yam is the co founder and now the chief technical officer of patreon. in a few sentences, sam, give us a flavour of what patreon actually is and what it does. yeah, well. thanks for having me, julian. patreon is effectively a platform for creators to get paid in an ongoing sustainable way to their community, and in return, their community gets access to exclusive content, access to the creators and in many cases, a safe environment for their community. we ll expand on that in the next 25 minutes or so. becky flint is a social media influencer and founder of pepper studio, a social media marketing agency. how do you spot the next big youtube or tiktok star?
sam yam, co founder of patreon, thank you. reporter information, becky flint, youtube influencer and found of pepper studio, author of tiktok boom, chris stokel walker. and earlier, we heard from a reporter from panorama. we will be back at the same time next week with the media show. thank you very much for watching and goodbye. hello again. is misty of the high ground more recently that rain has pushed its way further east with still some rain across eastern areas of scotland,
and are going off on their own and joining sub stack. so i think that s something to watch the for traditional news but i don t know that patreon is really necessarily a threat to news outlets. what of other social media companies, though? we ve seen launches of quotes content creator funds by facebook, by tiktok. is that what they re trying to deal with now? they re suddenly thinking we need to do something different here? yes, i think tiktok and the pandemic havejust been such big drivers of this. tiktok has totally appended the creator ecosystem. as sam mentioned, they had made it so easy for the average person to go viral and garner a big audience and i think that social media platforms are realising that creators drive a lot of engagement and trends, and it s not enough any more to just give them a place to grow an audience. they need to offer them better features and ways to get money, and besides youtube which used to be the only game in town, there wasn t a way to earn direct
it is unpaid labour, isn t it, by those of us who are posting stuff? it is, but then, - there s the opportunity. why do people want to become celebrities is the question, - and that is because there is a with this minute noti 0.01% or 3.5%, i suppose, - chance of actually making it big and striking it rich and getting - those million dollar mansions that becky was talking about. i don t think you re asking the right person about the celebrity idea, but i see where you re going. sam, i wanted to come to you about patron in a bit more detail now. that is to an extent meant to change at least some of it as i understand it. you launched it back in i think it was 2013 with a university friend. he was a musician but was only earning tiny sums on youtube. was that how the idea began, to try listening differently here? yes, i mean, even for myself personally i had studied. jack and i met in college because we were in a creative dorm. but i had studied 15 years of classical piano.